The inexhaustible passion for art runs through my whole life. I was especially influenced by growing up in a family of musicians, and myself had a great deal of practice as a violinist. As far back as in my childhood, my grandmother cultivated my love for the art of a jeweler, showing me the precious stones from Africa. Over the years, I have felt that my inner melody and thoughts would later find an entirely different expression.
I realized that the attractive power of jewelry always fascinated me, and I would like to share this fascination. On having learned the craft of a jeweler, I gradually realized my old dream of owning a jewelry label with an extravagant design language. With the jewelry of Lera Ginsburg, I was able to turn my ideas into wearable art objects and give women the opportunity to fulfil themselves to the finest detail.